Anyone can be a blogger on social media these days, but being a good blogger? That’s a whole other thing. It requires a lot more hard work and commitment than one would expect. Whether it’s a personal blog or one based on your profession, it’s important for a blog to have a certain goal or purpose in order to succeed, especially if youre making it into a career. We asked some of our experts on what the essentials for career in blogging are and here’s what they had to say!
1. Stick To Your Own Personal Style
Sticking to your own aesthetic is one of the most difficult thing about living in today’s world. That’s why only the bloggers who stick to their own personal style are able to stand out. Don’t look at what other influencers are doing – you want to stand out from them through your own uniqueness. When you talk about the things you love and know, your content will automatically come off as genuine and you’ll seem more relatable.
2. Have A Set Focus
Blogs can be a little overwhelming if they’re focusing on too many things at the same time – not just for the audience but for the blogger as well! Target a niche topic that you have a strong opinion on and focus on it. Being clear on what your blog is going to focus on will also help when brands or companies approach you; you’ll have a clear sense of what ideas you’ll be selling and your what your marketing strategy should be.
3. Be Patient With Money But Know Your Worth
Money isn’t going to just flow in by itself; you have to first establish yourself as a blogger. If you get offered work from a brand you’ve been dying to work with, don’t think about the money, just focus on building your brand. Having said that, don’t work for free either! Know that you’re adding value to the products you’re advertising, or brands will oversee the worth of your blog.
4. Reach Out To Brands Yourself
Since you’re just starting out, you’ll have to advertise your blog a little more and reach out to the brands you like. Look for new experiences and exposure; both of which will help you grow. Build a network of people and get to know other bloggers who can help you grow. This will help you reach a larger number of people and establish your blog.
5. Always Put Out Good Content
It’s not about how funny you are or how ‘aesthetic’ your blog looks; it’s about the content you put out there! If your content is engaging, your audience is automatically going to be drawn towards your blog. It has to come from a genuine place and cannot ignore things important in today’s time. People should be able to relate to you and feel inspired from your blog. And don’t run after numbers – if the content delivers, the numbers will follow.