From being school going kids to office-going adults today, one thing has remained a constant – our love for ice cream! The word itself is enough to awaken the child inside us. But, unfortunately, what’s changed is our teeth’s strength. Your teeth may not be prone to cavity anymore, but with age they become weaker and more sensitive. And the worst part about sensitive teeth is obviously how it stops you from enjoying your favourite food and beverages – hot or cold. Say goodbye to ice creams, cold drinks, hot soups and that hot cup of coffee in the morning.
If taking a single bite or sip of something icy or hot causes a sensation in your teeth, you, like many others, are a victim of teeth sensitivity. Also known as dentin hypersensitivity, this condition is usually caused by tooth decay (cavities), fractured teeth, worn fillings, gum disease, worn tooth enamel or an exposed tooth root. Teeth sensitivity can be temporary or chronic and can affect one or multiple teeth. As many as 1 in 3 people, including young adults, are affected by teeth sensitivity and it mainly affects people between 20 and 50 years old.
But as complicated as it sounds, dealing with sensitive teeth isn’t that demanding. All you need to do to is tweak your oral hygiene routine, just a little. And it’s made that much easier with Sensodyne! Especially designed for people with sensitive teeth, Sensodyne’s Rapid Action toothpaste is highly recommended by dentists all around the world as the quickest solution for sensitive teeth.
To be honest, we didn’t really know that just changing your toothpaste could help get rid of sensitivity. It wasn’t until we came across the Sensodyne Check-Up activity did we discover this easy solution! Carried out in Pakistan’s five major cities — Karachi, Lahore, Islamabad, Multan and Faisalabad – this fun activity used ‘chill tests’ to spread awareness of teeth sensitivity. Sensodyne Pakistan set up booths in malls across the country and invited people over for a chill test. Participants were asked to either gulp down a glass of extremely cold water or take a bite of ice lollies. The aim was to observe whether or not they felt a short, sharp pain in their teeth.
Those who were diagnosed with teeth sensitivity were offered free samples of the toothpaste to help ease the pain, along with an educational leaflet. People who were oblivious to teeth sensitivity and its solution were surprised to find that the answer was simply the right toothpaste! Amongst the 500,000 Pakistanis who gave the chill test a shot, were celebrities and influencers, such as Minal Khan and Irfan Junejo, who participated in the activity.
Thanks to the unhealthy snacks we consume on a daily basis and a great aversion to milk, dental problems – especially teeth sensitivity – have now become more common than ever. But no dental problem is severe enough to not have a permanent solution. Excluding certain foods from your life just because they hurt your teeth isn’t the only way to deal with the problem. The most viable option out there is to switch to a toothpaste that’s specifically designed to target your problem, such as Sensodyne’s Rapid Action. If you too are experiencing teeth sensitivity that forces you to give up your cravings or are conscious of your dental health, it’s time you make it a habit to brush your teeth with Sensodyne, twice a day, every day!