If Pakistan had a fifth avenue, it would be bursting at the seams (no pun intended) with a handful of brilliant designers. These couturiers are known by name as much as for their signature aesthetic and trend setting reputations, which inarguably are well earned. But a fashion industry that only ever looks to their top ten is one that discourages innovation and creativity. As fantastic as our favourite designers are, they’ve become something of a go to for brides. Wedding season has it’s favourites, and we’re yet to see a season go by without the appearance of a Bunto Kazmi, Sana Safinaz, Elan, Farah Talib Aziz, Sania Maskatiya or Misha Lakhani on the back of a beautiful new bride. The exquisite bridals we see from the fraternity’s finest are always a treat, but have also made us stop and wonder… what about the new designers? The underrated fashion labels that are making under water waves in the fashion scene, but going unseen by the girls that would love to wear them. We decided to shine our spotlight on them! Take a walk off the beaten path and order yourself a one of a kind custom, experimental, piece of couture!