This Ramadan was unlike any other. The iftar parties, get togethers and collective prayers that we are so used to associating with this month, were replaced by zoom calls and prayers in our respective rooms. While nothing can truly take the charm of Ramadan away, the past month did feel incomplete. Easypaisa however, is here to make sure that Eid is different and that we don’t miss out on the best part about Eid…the eidi! Keep reading to find out everything about this exciting campaign and how you can ensure that your Eid is joyful, memorable and easy:
Easypaisa Is Now…Eidipaisa!
Every family has some kind of Eid tradition. For some it’s waking up early and heading out, while for others it’s sleeping in and waking up for an Eid dinner. However, we all have one tradition in common – the giving and receiving of Eidi! It’s the most special and memorable part about Eid and that’s why Easypaisa has introduced their Eidipaisa campaign. Social distancing might mean that we can’t meet our loved ones, but through Eidipaisa, we can still keep the traditions alive!
At a time like this, the small things matter. We all could use a little excitement and push, which is why Eidipaisa’s efforts are appreciable. By creating animations that teased this change of name, as well as introducing vibrant graphics – Eidipaisa made certain that everyone was curious and intrigued about what they were doing. Their app has also gone through a revamp, and with new icons, snappy catchphrases and confetti graphics being added, it truly does feel like a celebration!
Everyone’s Joining In On The Fun!
Eid is all about connection and spending time with friends and family. Some of us are fortunate enough to be surrounded by our close family during this time, but either way, this is a joyous occasion that is worth celebrating! Eidipaisa reminds us of this by proving that physical distance doesn’t have to mean an emotional one, and that we can still create memories with our loved ones. Influencers all over Instagram have also been making sure that despite the distance, they still give and receive their Eidi through Eidipaisa. Scroll down to see some of the posts, and like their new saying goes, Ab eid ban gaye hai Eidipaisa!