By When it comes to drool-worthy wedding wear, the name HSY immediately pops into our minds! Dominating the fashion industry for more than two decades the Shahenshah of fashion has created one of the most coveted design houses in the country, known for trendsetting rather than a trend following label. From gowns to bridal lehengas, his outfits are a unique take on traditional attire for a modern bride. Famous for using signature red fine fabrics as a canvas, which comes alive with traditional embroideries, intricate embellishments, and fringe details, are unconventional silhouettes he plays around with, ensuring top notch designs that stand out.
Deeply connected to his roots, setting new standards to carry the cultural legacy and fearlessly breaking the rules to mend in art, diversity, culture and tradition through his craft, the fearless Hassan Sheheryar Yasin steps ahead to exhibit his recent collection “The Majesty.”
Re-introducing traditional red into his couture repertoire to create stunning ensembles of the collection on voluptuous fabrics paired with traditional embroideries, exquisite embellishments and the finest of finishes have always been HSY’s trademark. The first outfit of the collection has a mermaid silhouette with an attached cape on shoulders, introduced in bridals for the first time. Regally spread out to showcase the explicit craftsmanship techniques like nakshi kantha with antique gold embroidery to highlight Pakistani heritage, blended with accents of mint green can give a magnificent look to the bride of today. The second outfit of the collection is a fully embellished front open gown paired with a lehenga with traditional gold embroidery adorned with dupatta with a heavily worked border and mukesh spray. This mastery makes the ensemble a masterpiece exhibiting flamboyance that can label the outfit as a heritage piece for generations to come.
Having an eastern heart and a strong understanding and emotional connection with the country, HSY’s brand is a celebration of modesty that involves the values of spectacular handwork of rich tradition, and perseverance of heritage embedded aesthetically into ethnic outfits that make the collection perfect for the millennial bride to choose from. Promising one a regal look on their wedding, HSY is the one-stop destination to feel like you own the throne on your wedding day.
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