8 Fashion Brands Whose Instagram You Need To Follow Now

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Who doesn’t love Instagram? Most of us can agree that we are addicted to those tiny little squares that feed us information that we love to double-click. But with almost every brand jumping on the social media bandwagon, it’s rare when a fashion label truly stuns us with their savvy social media skills. It takes a lot more than a cool filter to create a unique brand image, and these design houses know that. Check them out and see for yourself!


If any shoe label could make you shop and want to go on holiday, all at once, it has to be Miaasa. The page perfectly captures the brand’s young and fresh aesthetic with vibrant backdrops and sleek designs.

Follow: @miaasa_shoes

Sana Safinaz

Because who can do anything better than the undisputed queens of the Pakistan fashion fraternity! With collections ranging from bridal to prêt  – there is nothing this brand hasn’t ventured into while still staying fresh and unique.

Follow: @sanasafinazofficial

Zara Shahjahan

Zara Shahjahan’s authentic Eastern aesthetic is complemented marvellously by an eye-catching Instagram account. Whether it’s striking pictures or charming backdrops – this is definitely one account any Pakistani fashion lover should follow.

Follow: @zarashahjahanofficial

Hira Ali Studios

Hira Ali Studio’s Instagram page is just as cool and eclectic as the brands designs. Cool and contemporary, you will want to join the #IWearHira crew once you take a look at their page – through their designs they prove that modernity can still be traditionally elegant.

Follow: @hiraalistudios

Zohra Rahman

Minimal, edgy and oh-so lust-worthy, Zohra Rahman’s jewellery has always maintained a unique design element. The simplistic designs stand out in a country where jewellery is synonymous with loud, statement pieces. And just like that, so does the jewellery designer’s Instagram page, which not only showcases the most eye-catching editorials but also features the coolest shots of her striking pieces.

Follow: @zohra_rahman

Orient Textiles

Someone at Orient Textiles seems to have breathed new life into their social media presence and we are loving it! The page is young, vibrant and eye-catching. It also features the coolest GIFs – needless to say, we are totally impressed. The best part: everything is super-affordable so you won’t have to feel guilty about the retail therapy this account may lure you into committing!

Follow: @orienttextiles


Generation has always kept their Instagram game strong! Their collection titled ‘Sang-e-Bagh’ won hearts all over Pakistan when it featured a plus-sized model  Another campaign titled ‘Shahnaz Ki Shadi’ celebrated women getting married in old age. Their versatile fashion films definitely keep us wanting more.

Follow: @generation_pk

HeF Clothing

HeF Clothing has taken their Instagram account (and their brand) further by truly bringing street culture to Karachi. Complete with a weekly playlist, videos of local rappers blowing our minds with their beats, and celebrities wearing their cool and effortless designs – this sure is one brand everyone who is remotely cool should be following on Instagram.

Follow: @hefclothing

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