10 Brands Helping Out Amidst The Coronavirus

It’s been so heartwarming to see so many people from around the world come together during this global crisis. We’ve seen so many great acts of humanity, empathy and kindness. But it’s equally heartwarming to see big corporations – who actually possess so much power and influence – set aside their business agendas and step up. While there are many companies that are doing A LOT right now, here’s our list of 9 brands that have really stepped up!


The largest fast food chain in the world is definitely playing their part in times of this crisis. McDonald’s Pakistan, specifically, is providing all healthcare workers – doctors and staff – with free breakfast around the country. In times like these, it’s especially important to applaud those on the frontline of this pandemic and we’re really glad McDondald’s is doing just that!


The powerhouse behind everyone’s favourite biscuits – be it Sooper or Gluco – has chosen to redirect all of their advertising budgets to helping everyone affected during this pandemic. The company is working alongside various NGO’s and the government to provide rations to those in need – a commendable step!

Organic Traveller

After seeing the unethical increase in prices for hand sanitisers, Organic Traveller has started giving free hand sanitisers with all purchased to their customers. Even though they are a small-scale business, they are doing everything they can to help out. We hope many other companies take inspiration from Organic Traveller’s efforts!

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Hey Instafam! . 🚨#PLAYYOURPART 📣 . HAND SANITIZER . This is a brand rant. Two days ago we noticed something heartbreaking. A woman was at a grocery store asking for sanitizer, another man standing next to her was holding 5. The woman asked if he could give her one and the man said “App pehlay ajati”. . . Since then we’ve visited 8 different pharmacies and all have given us the the same reply: . . “Sorry we’re out of stock” .❌ . . Businesses are engaging in bad consumer practices, HIKING PRICES, a sanitizer which you could get for Rs 50 at one point is being sold for Rs 450 and masks that were for 80 Rs are being sold for Rs 600. 8 different brands of hand sanitizers have been started in a day. . . This is a time when we really need to be for there for each other and help and support those who are elderly, those who have limited resources and those who are struggling in a slumping economy. . . Guys before making profit out of the panic, hysteria and sheer helplessness of people please realize it can be someone from your family getting treated like this too. Stocking up on 20 masks and sanitizers is not something to boast about. Helping to spread awareness and being kind is!!. .👥 . We as a small local business have produced batches of free hand sanitizer. We’ll be giving it away with every purchase. It’s a 50 ml hand sanitizer, ready to kill 99.9% of the germs. Please keep your family, loved ones and those around you safe. .🙏 . This is just the small part that we can play for you guys. We just wish we could do more. 🌈 . . Sending you all lots of prayer and love, ❤️ Team Organic Traveller . . #playyourpart . . @nichelifestyle @mashionpk @paperazzimagazine @womanistan

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Asim Jofa

This is a difficult time for many of us, but it is especially difficult for all the healthcare workers who are constantly working on the frontlines of this pandemic to keep the rest of us safe. Asim Jofa saw their hard work and the lack of resources they have and has begun producing protective suits and gear for all frontliners! We salute him for this initiative.

Pepsi Pakistan

The biggest impact this pandemic has is on daily wage earners, who are left without jobs, and those living below the poverty line. A lot of families are in dire need of basic essentials and Pepsi has made the commitment to feed all those families that are impacted for as long as they need to! A great initiative that should definitely be applauded.

Hilal Foods

Hilal Foods is committing to helping families in need by distributing rations, donating their stocks to food banks, NGO’s and other service organisations. They’re also carrying out their own ration drives and selling their products at discounted rates to make them easily accessible!


There are many people who depend on a service such as foodpanda – the employees, the vendors as well as the customers. To ensure that they safely carry out their operations, foodpanda is partnering with various vendors to ensure food safety as well as giving masks, gloves and sanitisers to their riders. They are also installing hygiene stations outside restaurants and delivering hygiene kits to their customers!

Al Karam

Al Karam has taken a big step and mass-produced face masks in-house to be distributed across Pakistan to all their stores, factories and employees. To see them taking care of their own employers should serve as inspiration to everyone!

SOMA International

The shoe brand is holding a ration drive for all those families impacted by COVID 19. They’re currently gathering donations for their drive and are providing families with a month’s worth of basic necessities. If you’d like to donate, visit their Instagram page here.

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